COMPETITORS ARE NOT THE COMPETITION
Indeed So. Wait, what?
WTF? No, it’s not just another example of semantics or conflation of language, it’s another example of misuse of terminology that got swept up into the lexicon of marketing language and is now — unfortunately — used interchangeably. Sadly, even some of the more advanced marketers and advertisers I know get it wrong, so who could blame you? Both words s…
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